Serova

Founder Xiao Letty is a devoted admirer of natural wood grain.
When light passes through thin wood veneer, it reveals a uniquely beautiful grain and depth—something no artificial material, such as wood-grain paper or printed PVC, can truly replicate.

Xiao Letty appreciates how light interacts with its fine fibers and subtle texture.
When illuminated, bamboo creates a soft, calm atmosphere that feels both modern and grounded in nature—an effect that synthetic substitutes struggle to achieve.

When light moves across cotton and jute rope, it highlights their soft fibers and natural irregularity, creating a warm, handcrafted appearance. Paper rope offers a lighter, more graphic texture, allowing light to flow gently along its surface.

Xiao Letty values natural fabrics for their softness, breathability and blear beauty.
Cotton and linen allow light to diffuse gently through their fibers.
Natural textiles create a warm and inviting glow, enhancing the sense of comfort and authenticity in a space.